My sketchbook – 01

May has been a crazy-busy month for this little Momma. I'm slowly starting to take Design clients again, running my shop, opening a new packaging supply shop and taking care of my little Peanut all at once!

I am probably half way through on listing all the cute goodies on my new shop, so as soon as I am officially finish listing everything I have on the wait list for photos I am going to do a big giveaway to celebrate the “official” opening (I opened the shop a couple of weeks back, but it's still a work in progress) Since I've been so busy working on the shops and clients I wanted to show a little bit what my sketchbook looks like these days.

Some of these pages are future prints still in ink form, so in order to finish them I still have to paint and digitalize them before I can call them done, so there is still a lot of work that needs to be done in most of them.

The ones in the top along with some other hand-lettered words are going to be greeting cards in the future as I am exploring other ways to print, so for now they are available as kraft stickers, to prettify your gifts and mail =]

I've been also working on custom hand-lettered prints, this has to be one of my favorite ways to spend an afternoon while I lay in the carpet with Conner, he now can crawl and chases my sketchbook around so it's not as easy as it used to be to draw close to him, but when he's entertained with something else I can still get away with sketching on the carpet =]


I also designed new business cards for my Esty shop and for the first time ever, the front of the card is completely hand-sketched, something I've been meaning to do for quite a while now =] So I was excited to finally cross that out of my list.


I'm also working more and more on offering my Design Clients hand drawn options for their logos and branding, something I only did if requested before (because its a lot more time consuming than a font/computer based work) You can see below a few options I did for Emily at Busy Mommy


I'm hoping I get to re-design (or at least update) my Design Website in the next month or so, after that I will “officially” open my wait-list for web & blog designs.

Getting used to work and taking care of Conner has been one hard journey, but I'm slowly getting better at managing everything and Peanut is getting more and more independent so he doesn't need me to be with him 24/7 like before 😛 he still does not nap like other babies I know (he only sleeps 10/20 minutes twice a day) So nap times are still not my most productive time.

I'm hoping to make the sketchbook post a series, so that I can share here some of the things I've been working on lately, I'm experimenting with paint also so hopefully the future updates will be more happy and colorful hehe

Anyways, I just wanted to say thank you! thank you for still visiting this little blog so much, even when I've been a little slow on my posting. I am hoping to separate more time for the blog and to create more tutorials now the I'm almost done with my new shop. I really miss blogging more regular and not just updating the things I'm doing over Instagram.

Again, Thank you!! you guys rock =]
Have a lovely day.


About Joy

Joy Kelley is a Chilean Designer & lettering Artist. Mom to 3 little boys. Crafter. Pattern lover. Color obsessed. Lemon pie dependent. And the hand behind the HowJoyful Studio & HowJoyful Shop

25 replies
    • Joy
      Joy says:

      Definitely enjoying the time with him =] I’m pretty lucky I get to be home and kiss him whenever I want, and thank you so MUCH!

  1. Romina
    Romina says:

    Hey! I just had to tell you WOW! You’re amazing! Your work is clean an beautiful. Like they said you’re very talented, congrats!

  2. Sara
    Sara says:

    Joy, you are seriously the most creative person I know! These prints are GORGEOUS. I love them all! Holy moly! You are really good at this! I love “Bake like a Boss,” and “Eat your veggies!” Oh, and I love “Bloom where you’re planted!” I want them all! Haha. You’re amazing to do all this + being a new mom! I’m totally in awe of you girl! Amazing!

    • Joy
      Joy says:

      Aww Thank you so much Sara! you are so sweet! I’m excited to add the Veggies and Bake ones to my tote list, I want to visit the Farmer’s market with those =]

  3. Nene
    Nene says:

    Hi Joy, your designs are gorgeous and I don’t know where you find the time to be a busy mommy and making such detailed designs. My creativity is limited to s shopping list.

    I want to warn you though. As far as I know Instagram still has somewhere in its small letters that anything posted there becomes property of instagramand they can use it as they see fit.
    Please be careful, you don’t want to loose such special work.

    • Joy
      Joy says:

      Hi Nene!

      Thank you so much! Yeah I was aware of the Policy of Instagram and even thou I saw that they “fix”it, I haven’t look around to see how protected my work is, but I don’t think it matters too much because all the pictures are share are not very good quality so I think they would have a hard time selling them haha

      Thank you so much for calling that to my attention I definitely have to read it!

  4. Alana
    Alana says:

    Your work is so intricate – such perfect lines. I love your fonts! Do turn your sketchbook into a series – I love this post!

    • Joy
      Joy says:

      So happy I have a vote to turn this into a series! I’m always working on my sketchbook, so I think it will be fun to share more =]

  5. Emma
    Emma says:

    Wow, I love your sketchbook! You have such beautiful calligraphy…what I would give to be able to make my handwriting look so artistic – you must be very talented ^_^ good luck in all your endeavours x

  6. Maddie @ SweetTownHome
    Maddie @ SweetTownHome says:

    Everything you do is just awesome! I’m so impressed by our lettering – It’s just tops! I’ve loved everything you’ve done lately. (And even bigger props for doing with that little one around!)

    I’ve attempted hand letting a dozen times, but my normal writing is so bad/sloppy that it’s hard for me to break away from the letter forms I’m so used to.
    Do you sketch it all in pencil before you ink it, or do you just go to town with your ink/markers?

    • Joy
      Joy says:

      Hi Maddie!

      It’s very true what they say practice makes perfect, I would recommend you to maybe print a piece you like and start drawing and copy the lines of the letters (side by side, never on top) it’s funny how your hand works, once you get used to the lines, you’ll be able to do it without looking at any example. I used to do this when I was in High school and it helped me tremendously on getting the hang of my letters!

      I hope that little trick helps you!

  7. Vane
    Vane says:

    Wow I don’t know how you find the time to do so many things: run businesses, design work, creative things, sketching, taking care of little baby… Your sketches are flawless! Do you pencil sketch first and then go over it in ink or are you just that talented and do all of it in ink the first time around?

    • Joy
      Joy says:

      Thank you so much for your sweet words Vane!!
      I actually draft most of my sketches with pencil first, that allows me to erase and re-draw when I don’t like the way it’s going, once I’m happy with the result I usually ink it, sometimes I feel confident enough to just go with ink from the beginning, but that doesn’t happer super often hehe!
      Have a lovely day!
      Joy –

  8. Fancylooks
    Fancylooks says:

    Your work is outstanding, the sketches and writtings are purely magical, the image, the concept, everything is top quality! You are an ARTIST with full capital letters.

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