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Lettering a car: Branding my car + a Dezing with a Z review

I am not going to lie, ever since I was in college I dreamed about having a car with an awesome logo all over, like a big-in-your-face decal. And of course not any logo, the logo of the business I was going to build.
parked car

The first car I had in the USA was a Jeep Wrangler when we bought it I thought about adding something to it, but then I got too busy to do anything to the car. After Conner arrived the Jeep was no longer functional so we decided to start researching for something that would fit our new passenger better.

We welcomed my new car 4 months ago and since it is my first brand new car, I immediately thought about researching a way to add my branding to it. I was super lucky to be contacted by the people from Dezign with a Z the day after I started researching (talk about good timing) to work on a review of their decals, I explained my idea and they loved to collaborate and create a custom decal for my car!

howjoyful car

As a small business owner, I think it is very important to take any opportunity to advertise your company, so adding my new shop's URL  to my car was the best “local” advertisement I could think of.

The color of my car is already bold and bright, so I decided on a contrasting color, with the lines of my logo expanding to the edges of the car.

howjoyful car branded

branding my car

The design process was super easy because I already had the logo, I took pictures of the sides of the car and played on illustrator with different sizes and positioning. After I showed them to Ken, we both loved the same one.

I measured the car and sized the image with the logo to the “real” measurements, erased the image, and exported the artwork as a .PDF so the designer at Dezign with a Z could work it to send me a proof.

branding my car

I received the decals super fast, they include a squeegee and instructions for application.

I had to wait until Ken was home so he could help me apply it – they also recommend to work with a friend in their instructions ;) –

I was so excited to see the decals on the car that probably squealed on and off during the time we were applying it.

branding my car

The application of the first side was not as smooth as I envisioned, the curves of the car made got in the way because we started with one side and worked our way to the other, the small lines in my logo made the application as we started very challenging and the H in the center ended up having some huge bubbles.

branding my car

branding my car


For the second side, we had learned our lesson and I cut the backing of the decal on the center and we applied to start with the most problematic part of my logo and then we worked our way to the sides, this was *WAY* easier and there were no bubbles or broken pieces.

That side of the car is PERFECT! So if you plan on doing something similar, start at the center!! I learned the hard way =[

branding my car


I absolutely LOVE the way my car looks now, it's bold, colorful, JOYful! I call it “el Naranjo” my dear sporty-mommy car and HowJoyfulmobile ;)

I have been driving it for a while now and I love how people kind of stare at it, I've seen people pulling their pen and paper to write down the URL and that feels great!


branding my car


I'm super happy with how smooth the process was and loved working with the people from Dezign with a Z, so if branding your car is also in the back of your mind I encourage you to check them out.

They also offer wall decals for any room you can imagine and you can create your own or select from their library.


branding my car
I hope you all have a wonderful day!


* I was given the custom car decals to review as compensation for this post, but please remember that all opinions are my own. I only review products I love and that I know you, my readers will love too. Please read my blog policy for further information, Thank you!

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Monday 5th of January 2015

Thats wonderful. I like your designs so much. Good luck.

Tracy @ The UnCoordinated Mommy

Thursday 25th of September 2014

That looks amazing!! I have never been big on branded cars but I love yours!!! It's so elegant!!

BabyBumpBeyond Heather

Saturday 22nd of February 2014



Sunday 19th of January 2014

LOVE IT! I have this same car in the same color. It's my second Subie - getting this one only because my old one had a run in with a deer, and lost :( I hope you love it as much as I do. The branding looks awesome! Very clean and works so well with the XV.


Saturday 18th of January 2014

I had been wanting to do something like this since I starting branding my artwork online... but I didn't have a car until mid 2013. This may be on my to-do list this year - it looks so great on your car.

Also, you pretty much have my dream car... a hatchback AND it's orange!! >envious<