In 2010 I launched this blog as a “craft journal” to share the projects I was working on at the moment, but as I have matured in the creative field with a successful lettering business, my blog has also evolved and now I want it to be a resource for artist and creatives so you guys can learn lettering, business tips and hopefully I can save you time and inspire you to go after your creative goals!
Hola friends! As you can guess by the name of the blog I'm Joy, a Chilean Designer that after falling in love, relocated from Santiago, Chile to start a new life in the gorgeous southern California mountains. I am not going to lie, moving from the city to the mountains is still something I'm getting used to, having the “city” 40 minutes down the hill is pretty nice, but I still struggle with the snow (even though I love to sit next to the fireplace sipping hot chocolate with my sketchbook –or my boys all over me– on those winter days).
[pictures by Beauty from Ashes photography]
Now a little bit about my background, I am an Industrial Designer from the Universidad de Chile by trade but I am in love with design in every shape and form. I've always loved expressing myself creatively, so sewing, crafting, designing, and lettering came as a natural way to create. When I was a little girl my dream was to be a Fashion Designer, and while I was not able to follow that passion, I found new and exciting ways to create